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It's not only hipster design, but it's not intuitive. I have an Ello account, but only to see what the fuss is about. I would be un-surprised if it went the way of other "Facebook Killers" (I'm looking at you, Orkut). It's raising buzz now mostly because you need an invite to join - you can't just signup. Exclusivity breeds the "omg I haz to have this" feeding frenzy.
But I do sorta dig the "friends" vs "noise" labels. And it will be nice to see updates as they happen, versus when the algorithm decides I'm most likely to click on them.
~Emily
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