http://www.bbc.co.uk/newsbeat/29341593
There's anger on Facebook after a website that had threatened to reveal naked photos of Emma Watson was uncovered as a viral marketing hoax.
The EmmaYouAreNext.com now redirects to the front page of a social media company in the US called Rantic.
A message on the firm's front page calls for anonymous online message board 4chan to be shut down.
The website was blamed for hosting the threat to Emma Watson with a countdown towards the release of nude pictures.
However, when the timer ended it started to link through to the marketing company's website.
The fake threat to Emma Watson was put up online hours after the 24-year-old launched the HeForShe campaign in a speech at the UN on Sunday in which she appealed to men to speak out over gender equality.