Holy wow...this ought to get some reactions!
http://www.adweek.com/adfreak/urban-...atshirt-160133
Filed under: The most WTF thing we've seen in months.
Urban Outfitters, purveyor of clothing and home goods, big-ass floppy hats and occasionally offensive T-shirts, has outdone itself with this product on its website?a "vintage" Kent State University sweatshirt featuring fake blood splatters.
In 1970, the Ohio National Guard fired on a group of unarmed anti-war student protesters at Kent State, killing four and wounding nine others.
The sweatshirt sold out quickly, because there was only one. ("We only have one, so get it or regret it!" said the description.) Now it's listed on eBay by someone who says he/she will "give 50% of the profit to the Southern Poverty Law Center, who protect those who cannot protect themselves, often those who are victims of police brutality."
If this is an elaborate PR play from a desperate brand, as it would seem, it's a pathetic one. With Twitter and Facebook teeming with Rage Against the Urban Outfitters, I'm guessing throngs of people are going to buy their big-ass floppy hats elsewhere.