Originally Posted by robwod

There's certainly no shortage of opinions on this topic, and certainly no shortage of people who will try to sell you links.

The best thing you can do is create a strategy before buying anything. Figure out your demographics, your goals, your targets, keywords, long and short tail phrases, and so on. Then seek out reputable sites with whom you think could complement your own site's demographics.

Buying links is a strategy that works very well, but you need to be smart about it and understand that it should be part of a larger strategy, not just a links only strategy. You need to consider long term goals, short term goals and use ongoing assessments. It's all about creating a foundation that is sustainable that can generate a positive ROI.

Look through the buy and sell forum. Chances are you will get lots of offers if you ask in there. But, perform your due diligence beforehand.