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Of course, business success must boil down to the dollar, the dollar per dollar invested, and the dollar per time invested. If you're asking how to analyze that, or when to cut loose from a failing project, that's just emotionless pluses and minuses based on your resources of money and time available to test a project.
But, if you're asking in a broad sense how I measure success, every day I wake up on the right side of the grass and the electric fences is a success. The rest is just details. Do the right things for the right reasons and the results will always feel right.
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