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Old 07-12-2003, 09:11 PM  
Snake Doctor
I'm Lenny2 Bitch
 
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Join Date: Mar 2001
Location: On top of my soapbox
Posts: 13,449
Quote:
Originally posted by BradShaw
Show me the math, or shut up.
I'm not going to show you my numbers, and you're not going to show me yours, but I can tell you why partnership programs are better for ME.

You're always saying "show me a partnership with trials that makes you more than $30 a signup"
I'll give you the same reply you give to everyone who accuses a sponsor of shaving or wonders why you paid 30 per s/u when others were paying 40.

THE ONLY THING THAT MATTERS IS THE SIZE OF THE CHECK

As a free site operator, the most accurate way for me to measure my stats is to look at how many $$ I make per 100K visitors to my pages. (not to the sponsors)
Measuring per click revenue isn't very accurate because not all clicks are created equal (banner clicks vs blind links vs 404 traffic etc)
Also, not all sponsors count clicks the same way (first page, second page, raw, unique, etc etc)

All I can do is put advertising on my free pages and then see how much revenue those free pages generate.

I'll concede that I don't make $30 per partnership sign up, its not even close to that. But I get SO MANY MORE sign ups with the partnerships that I promote that I still make a lot more money advertising recurring programs than I ever did advertising pay per sign up programs.

Why? Some would say shaving. That is of course a possibility.

Maybe a per sign up programs sites are designed to convert 1 in 1000 or worse on purpose, because their business model requires them to make a lot of money off of exits, collecting emails with those little boxes on the tour pages, redirecting foreign traffic to dialers etc. (In other words, you as the program owner make a lot more money if I convert 1 in 2000 and a lot less if I convert 1 in 200)

Whereas the partnership program only makes money off of new joins + rebills, so they're designed to convert and retain. They have to convert well to keep webmasters sending traffic because they don't have a $40 carrot to dangle in front of you.

Also, alot of pay per sign up programs don't pay you for check signups, or on joins through the backup processor. That's 20-30% of joins that you're not getting paid for by sending traffic to a per sign up program.
That just knocked a $30 per sign up payout down to $21, since my partnership programs pay me on both check joins and the backup processor.

There are other factors to consider as well, but this post is already long enough.......my main point is of course
THE ONLY THING THAT MATTERS IS THE SIZE OF THE CHECK, and my checks are way bigger with partnership programs.
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