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Tip 4:
Google analytics
This is a bit of code you put on each page of your site (front end).
It will give you a report on how many hits and how long people are on the site for.
So if you get 1000 hits and you find most people only stay 1 sec then go, you know you need to change your design quick.
The longer people are on, the more chance that will turn into a sale.
If people are on a long time but sales are low then again you need to look at your design and work out why its not converting.
Ratios become very important.
You can become obsessed with ratios. Thats not a bad thing, as long as you aim to improve on them by tweaking things all the time.
Google analytics should also tell you were you get your hits from too.
A good webmaster should be obsessed with stats.
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