Originally Posted by signupdamnit

$0.50 - $4.00 / k uniques

Most are probably closer to $1 / k.

60 - 180 days revenue. 90 days seems about average.

1k uniques per day * $1 (/k) * 90 days = $90
10k uniques per day * $1 (/k) * 90 days = $900
50k uniques per day * $1 (/k) * 90 days = $4,500
100k uniques per day * $1 (/k) * 90 days = $9,000
1 million uniques per day * $1 (/k) * 90 days = $90,000

1k uniques per day * $2 (/k) * 90 days = $180
10k uniques per day * $2 (/k) * 90 days = $1,800
50k uniques per day * $2 (/k) * 90 days = $9,000
100k uniques per day * $2 (/k) * 90 days = $18,000
1 million uniques per day * $2 (/k) * 90 days = $180,000

1k uniques per day * $3 (/k) * 90 days = $270
10k uniques per day * $3 (/k) * 90 days = $2,700
50k uniques per day * $3 (/k) * 90 days = $13,500
100k uniques per day * $3 (/k) * 90 days = $27,000
1 million uniques per day * $3 (/k) * 90 days = $270,000

Just ballpark estimates. It depends on the specifics.

People probably expect more but it's less than most think. Especially at the low end of the market.