Porn will never die. As long as people get excited watching other people have sex porn will always have a market.
"Porn is dying" is a last breath cry by people and companies who are losing or have lost everything to content theft and copyright infringement, or by individuals and companies who now find it hard to compete in a crowded market.
It's important to make the tough decisions in business. Downsize when you have to. Look for new avenues of revenue and new companies to work with. Advertise carefully. Look for new talent. Protect your work, etc etc.
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