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I would say the only one that's profitable is the in player ad. At this point, everyone has seen so many ads that they filter them in thier minds. The video is the focus of the page, so hovering the banner over top of the video means that's the one that will get attention. I think the 300x250s down the side are for the most part completely ignored, and top banner just pushes your content down lower, reducing your pageviews per user.
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