Quote:
Originally Posted by Ruseful
We launched YouPorn 26th Aug 2006. We started purchasing content in Jan 2007. We then created and launched the industries first content partner program in March 2007. We stopped accepting user uploads shortly after.
Why did we do this? Because our original business model was not sustainable for the industry. Studios and content producers were struggling and without new content being produced, tubes would have become very stale. We needed a solution where we could push traffic to the Paysites from where the content was originated. That's why we crated the CPP. The CP would give us authorised clips, with watermarks, and we would give the the valuable under video player banner.
Very quickly we had literally hundreds of authorised clips being uploaded via the CPP, and very quickly, YouPorn became the #1 affiliate of the CP's.
We also only put around 50-70 new clips live on YouPorn each day. These were clips that we had bought or clips from the CPP program. There were no user uploads. Testament to this was the fact that, as one of the worlds largest adult tube sites, we would receive less than 10 DMCA notices per month, most send in error by DMCA agents representing our CPP or by original creators that did not remember selling us rights.
Also, we did not allow a lot of different types of content. We had a very strict policy regarding content. If anyone ever remembers reading the "YouPorn do's and don'ts" will remember our low level of tolerance. It was our belief that if you wanted to see content of that nature, go to xhamster, and believe me, they did.
Also, we protected our user experience for the belief that they did not want to see video banners, they did not want annoying IM ads, they did not want popunders. As our traffic grew, we actually removed 3rd party banners from our pages. You see, we actually cared about the experiance of our users but most of all, we cared about the most important part of our industry, our Content Partners.
We could have done things oh so different, believe me. We could have doubled our revenues at the push of a button by not giving a f@ck, but the truth is, we cared.
We sold YouPorn in May 2011. I started my paysite network at that time and launched my first site in sept 2011. My whole business model is based on the CPP program's of the tube sites. In dec 2011 I had 4 staff and 3 Paysites. Now, I have over 80 staff, turnover in excess of $1m per month and over 20 Paysites. So please forgive me if you think I am a hypocrite if I come out fighting against any and every tube site that is not playing fair, not just to me, but EVERY content producer and studio in this industry.
I asked for studios and content producers to get in contact with me if they wanted to be part of a movement, an alliance in effect, to come together as one, to fight for our rights collectively. I am simply overwhelmed by the support we have. Biggy eluded in his post on this thread to xvideos that he represents a "group". That "group" really is the "who's who" of the industry.
Why am I doing this? Because I am no longer a tube owner, but a content producer. Why am I best positioned to spearhead this fight? I think that is clear to see. As a content owner, you do not have to be in support of this alliance or part of it. Bust rest assured, the changes we want on tubes such as xvideos, will benefit the whole industry. So you can either be part of this, or simply sit back and enjoy the ride.
It's been well documented that I, myself, am not affiliate friendly. But as an affiliate, as so many of you are on GFY, you should be encouraged by our actions. More money in studios and content producers pockets means they will have more money to shoot better content, more content, launch new sites etc.
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When I started in Jan. 2009 I had 4 (very shitty) amateur websites. Most content I shot myself and it was horrible. I had no money, no experience, no knowledge about porn, video, photography, web design, webmastering, traffic, advertising or fucking HTML. LOL And yet I worked hard, 16 hour days, 7 days a week. And after eight months I had scraped enough together to pay my rent. WooHoo!!
But I KNEW at this point, having come from 'mainstream' and having been a working journalist for over 15 years, that I could not compete with large producers, studios or websites. I was facing a life of 'small time'. What to do? Then YouPorn came calling....
Yes, YouPorn reached out to ME (thank you Ritchie!). While still a complete newbie I could see the traffic and sales coming from YouPorn was better than anything else I had tried up to that point. I made a decision right there and then:
ALL my websites would be created and optimized for YouPorn (and eventually other tubes). This meant differant content, differant designs, an entire strategy for maximizing tube traffic, surfers and hits.
Since then I have generated over 3 million in total sales, paid out almost 800K to affiliates and have made a nice six figure income for myself. While I am still a small company I now have 11 full-time (outsourced) employees, over 80 paysites, three affiliate programs and a sweet lifestyle. ALL because of YouPorn and tube sites (and endless hard work).
I did not know the beginnings of YouPorn nor did I understand 'user uploads'. As I said, I didn't 'understand' a fucking thing except that YouPorn HELPED me. Not just in traffic but the support I got from Ritchie, Randi and JT (and others there). They were always responsive and involved and helped with banners, CTR ratios, titles, descriptions, anything that would maximize my (and yes, their) earnings.
When YouPorn was sold in 2011 I knew things in "tubeland" would change radically, and it did. Today, you must "work" tube sites in a totally differant way. They have evolved (adapted?) and I have done so, too. Today, tubes are my biggest affiliates. They send the most traffic and the most sales. While I wish blogs and TGPs and other affiliates would do more (for my sake and theirs) this is just not the case.
So i can backup what JT has said about YouPorn and how it helped people like me. Did it "help" the "Industry"? Or larger companies and producers? Only they can say but I suspect more than would be admitted here.
We cannot build a time machine. I knew this back in 2009 when I began my relationship with YouPorn. Even then, people were bitching and complaining but I knew you cannot un-ring a bell. The game had changed just when I got into it, and no amount of resisting the obvious would change shit. So I could either play with the tubes or....endlessly complain. I chose to become successful.
JT: Anything you need from Peabody Media Inc. in terms of support, alliance or whatever we are on board. Good luck with your fight(s).