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About 6 months ago I was finding a lot of surfers would signup for a recurring but cancel immediately and I think this has probably been due to them feeling that pay sites screw them.
I found that the cancelled member after seeing he is getting value for money then signed up and remained a recurring member.
My only concern was for affiliates because they would get the initial sale but when that same member signs up again for a recurring it is via the paysite and not via the affiliate's page. I think a lot of webmasters loose out this way.
We are developing a system where these transactions can be identified and even if the sale occurs directly at the paysite the original webmaster still gets his recurring $'s. After all it's his/her customer not mine.
In the past 2 months I haven't had one cancel after signup and I can only think that surfers are now starting to recognise which programs screw them and which don't.
Retention is excellent and I have members that have been with me since day one. As so many others have mentioned here - Quality and good customer relations is critical.
IMHO I think the smaller pay site operators who have successfully built their business on quality and superior customer relations are the ones who will see an increase in signups and retention.
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