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Nah. It wont level the playing field. The playing field will always be in favor of the guy with the most money.
Mom & Pop might run one good site and they might have even sprung for a few good banner ads.
It's unlikely they are going to have full time design staff, full time support staff, full time content management staff, all there just to make conversions and retention that much better.
That's just my rant though.
To compete effectively you need to have 400k plus in cash.
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