You are thinking like a domain squatter -- I am not talking about using the name in bad faith.

I am not talking about trying to use someone else's tradename.

I am talking about keyword or some short memorable (6char or less) domain name using the gTLD as part of the branding factor -- like handjob.pro.

Quote:

Mark Image Word Mark HANDJOB Serial Number 77180373 Live/Dead Indicator DEAD Abandonment Date June 22, 2009

You could get the Trademark ''handjob'' and use that name until the cows come home. Furthermore, this prevent the registration further of that name in the new gTLDs. The only caveat would be the pre-existing name in other TLDs would stand under most circumstances.

The internet is exploding in namespaces now with the new gTLDs -- adapt or die or be smart enough to hedge your bets. If you have any domain that makes you over $10K a year you are a fool not to trademark it.