Quote:
Originally Posted by DamianJ
Mvt is better than a/b
I use unbounce.com and optimizely
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Hmmm, I'm not totally convinced that mvt is better than A/B. There is definitely a place for MVT but it requires you to throw a lot more traffic at variations than A/B testing and you can't really test totally different variations of pages. Not to mention that it certainly does introduce some constraints on creativity in certain circumstances.
A/B testing has it's drawbacks too but is far more flexible in my opinion.
Would still love to see some sexy join pages if anyone has examples they've come across. I'm speaking from a creative perspective and not in terms of "does it convert or not".
Nice discussion. It's interesting to hear about other peoples approaches to testing. (Thanks TPN).