Originally Posted by The Porn Nerd

There was a site I saw this year (but dang if I can remember the name!) and it was a CCBill site. The links on the Join page (their own pre-join html page) were not buttons or images. They were text links.

So it looked like:

One month Membership: $24.95

But the link was just plain text. Apparently their conversions went through the roof after this. But this was an 'amateur' site so it worked really well. I tested it on MY sites and conversions tanked so I switched back to what you see now.

Anyway, the reason adult sites' join pages look so crappy compared with 'mainstream' services sites is because in mainstream trust is a HUGE issue. In Adult, it's more a spontaneous/horny NOW kinda thing (although "trust" is obviously still an important factor in Adult). So in mainstream the more professional you look, the better. In Adult, depending on the niche and amount/source of your traffic, a crappy "amateur"-looking page, or a dark, brooding "fetish"-type page, may work best for you. The "big guys" get millions of hits worldwide so they are like the Wal-Marts of porn. LOL So their designs need to satsfy all comers, nationalities, niches and languages.