Quote:
Originally Posted by The Porn Nerd
The first thing to understand is that, chances are, if a company is "good" and "smart", they will A-B test their pre-Join pages. So of the ones you showed as examples I am guessing that the website owner has determined, through testing, that what you see does the best - for THEM.
Or maybe not. LOL But here is what I have found after selling paysites for 6+ years: unusual works best. Surfers may see hundreds of join pages on adult tours - they check 'em out, even if they do not actually Join - so my belief (and success to prove it) is to have clean, simple designs like these:
http://www.erosexotica.com/join.html
http://www.felluciablow.com/join.html
http://www.screwmywifeclub.com/join.html
http://www.leslesbians.com/join.html
You may notice on these pages that the Join options are small and odd-shaped. they also have a tiny orange border around them. Why? Because after YEARS of A-B testing these Join pages work wonderfully well - for ME. Believe me, if I found another design that worked better I would switch in a heartbeat. LOL
Many, many, MANY Join pages (the "pre" Join pages, not the CC processer's hosted forms) are ugly as shit and I, too, wonder about how effective they are. Too many choices, or a clunky design, would affect sales - I would THINK. But again, the ONLY way to know is to A-B test everything. |
Hi TPN,
The objective wasn't really about conversions to be honest. I am simply looking for people who are using "different" join pages to the norm for adult. Effective or not, I'm simply interested in seeing how people in adult are pushing design.
I agree with A/B testing and don't just do this on the join page. I do this on several pages in an effort to reduce bounce rates and give users a reason to move forward into my funnel(s).
Following on from what you mentioned about ugly join pages, there seems to be an extraordinary number of them on adult sites when compared to topend mainstream sites offering services. I just can't bridge the logic that says adult sites convert better if their join pages are ugly or cluttered.