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How important is a .com to a brand in 2014-2015?
Not too long ago I wouldn't even think twice about the value of having the .com.
I'm looking at launching a project on a category specific extension. My "this is 2014" self tells me that its all about the right marketing strategy. My old school webmaster self is stuck in .com or nothing mentality.
Acquiring the .com would eat up most of the financial resources available to me right now. Ideally I'd launch on the category specific and buy the .com eventually as capital becomes less of an issue.
Thoughts?
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