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2 major factors...
1 Are you shooting all exclusive content? If its a startup, you may want to shoot and mix in some purchased stuff as well to fill the site out.
2. Joins: If you plan on running an affiliate program and getting all your joins from affiliates, will you be doing only revshare? If so plan on getting far, FAR less joins than if you offer a solid PPS. If you do offer PPS, how much cash you'll need depends on how many joins a day you do. You can do the math, but plan on having a GOOD amount of cash to front load the joins before you see that site break even.
I don't want to discourage you, AT ALL. People who do only revshare generally do so because they just don't have the cash to lay out. It gets VERY expensive, very quickly. If you have access to big $ to front load the PPS sales (and you know how to mange those sales, fraud etc) obviously thats the way to grow quickly and end up making far more in the long run, but it will cost you up front.
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