Quote:
Originally Posted by glowlite
 I don't mind the GD calls.
When they call to remind me about expiring domains I view it;
a) as good customer service
b) as good customer retention efforts on their part
Any "up-sells" are usually "soft sells" presented as suggestions.
Plain and simple, it's good marketing to your existing client base.
Program owners and service providers can learn much from the GD approach. If you're a "mud on the wall" porn slinger then this method of marketing is probably above your head.
Being proactive? - usually wins
Being reactive? - minimal results |
I don't disagree with what you are saying. However, the way that they can afford to do this marketing is at the expense of their customers literally. As an example, their dotcom domain renewals are completely overblown to the domain registrar marketplace, $14.99 for one year. Their privacy is $9.99 per domain.
Compared to Namecheap, Namesilo, you won't have to pay over $10 - $11 for something you now have to pay $25 at GD. There are no more renewal coupons to bring your cost down to reasonable. There is only a domain club that gives you lame benefits like free parking, when GD is known to take the canonical URL of your domain and park it anyway. The domain club isn't free like Namecheap's 100 domain owner Gold Deal. But joining it will drop your dotcom renewal, as an example, to $8.29, but it won't drop your privacy one cent, so even as a member, you are still paying over $18 for a product that is available nearly 50% less elsewhere.
I have been transferring my domains away from GD and over to a much lower priced registrar. My domains that remain at GD are ones that I'm selling (they do excel at ease of transfer) or that I'm letting expire.