Agreed that ad words could have been a viable way to bring in traffic for a lot of folks.
It's just that "back in the day" there was no google and we had plenty of traffic. And then I also owned a content company that we sold in 2002. Again, no need for search engine traffic or ad words (if it had existed) for that business.
I would have LOVED to have been able to buy adwords for Claudia's site like "big tits". But when I tried to do that...they wouldn't sell ad words for any terms like that ("naughty" words).
But yeah, I can see why a lot of companies had to buy them.
And like I was saying...I think those same companies need to refocus on working on their sites to get them top ranked without having to buy the spot.
Not only will that save them money in the long run...but it will just make the sites "better" all the way around.
That's what I did as my defensive marketing approach with Claudia's site. When I saw what was happening with other sites getting the number one spot for her name...that's when I went to work and learned how to get that spot back.
It would have been a helluva lot easier (and more expensive) to just buy that spot, but I think I did the right thing business-wise by taking the time to learn how to get that spot myself. And I think it made a better site and tour which made for better sales in the long run.
I also found that when people did buy an adwords spot with her name...then my registered trademark for her became a very effective way to get that ad spot taken down by Google.
