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I know i am kind of a newbie and all, but aren't there other steps that wembasters can take in order to reduce charge backs.
Like prove that the user came to your site, and purchased access, etc? I know that I can't charge back tangible goods if I just dont' like it. So why not figure out a way through visa and mastercard to decrease the number of charges backs they issue.
There are a lot of new technologies on the market that can help you finger print a user, and prove that user actually recived the intangilbe goods they purchased. Hell maybe part of the terms and conditions for a site is that the user is forced to download one of these apps.
Seems to me that is where the industry needs to look in the long run.
Naz
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