Quote:
Originally Posted by arock10
I disagree that ROI is the same as $/click. But if you say its the same, then you should be calling it ROI, because $/click is dumb as there are plenty of ways to earn without clicking. IMO $/impressions is better then $/click anyway
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If you want to call it ROI or Net $/click that's a mater of semantics. $/impressions is already included in the Net $/click because to figure out your net you need to include the cost of each click. I think you are struggling with the meaning of the word NET.[/quote]
Quote:
Originally Posted by arock10
$/click + risk, effort, and time....
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The shorthand way to write that equation is: NET $/click
Net revenue - Cost of goods sold - Administrative expenses - income taxes = net income
http://www.accountingtools.com/definition-net-income