Quote:
Originally Posted by arock10
I don't give a shit about clicks, I care about ROI.
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As an affiliate those two things are IDENTICAL.
You are describing your total cost per click and your total value.
Total Cost Per Click
Whatever it costs you to generate 1 click is your total cost per click. For example, if you make a new site that costs you $100.00 in the period and sends 100 clicks in that period, your cost per click is $1.00 for that period. Now, 3 years from now you may be updating the site differently and may be working on it less and in a given period it may generate 10,000 clicks while costing you a total of $10.00 in that period. That means your cost per click for that site is now .001 per click. That's on the exact same site in two different periods.
Total Value
You may get $10 for 100 clicks from a sponsor. That same sponsor may also send you $10,000 in writing work each month, or may hire you to design sites for them, or may do members area trades with you, or any number of other things that affect your total value. It is your job to assign an exact number to all of that as your total value from that sponsor during that period.
$ = total value
clicks = total cost of the clicks
$/clicks = the only metric you need to watch