Quote:
Originally Posted by Relentless
If you don't get paid, $/click is not pointless. That is precisely where you are wrong. If you don't get paid, then $/click = ZERO and that is the single most important point! Whether $/click is low because the content sucks, or there is a leak, or someone shaved or someone didn't pay you or their cat ate their homework doesn't matter at all... what does matter is that the $/click is low. Nobody calculates $/click differently. It is the total value of all revenue received divided by the number of clicks and adjusted for any differentiation in the net cost of acquiring those clicks. It's MATH.
You can not do 2+2 "differently"  |
hindsight is 20/20, unfortunately, we build and market for future earnings, not past earnings. You are expecting the past to be the same as the future, so in this industry the past has been full of scammers and shady fucks, so the future we should expect the same.