Quote:
Originally Posted by slapass
You agreed that if you don't get paid then $/click is pointless. So it is not the only thing. Now we are looking at the sponsor as a source of long term income or short term. Yep, it makes a difference. I understand that you want it to be simple.Once you have been in the business world awhile, you realize relationships have value that usually effects your bottom line. Everyone gets your point but how we calculate $/click is different is all.
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If you don't get paid, $/click is not pointless. That is precisely where you are wrong. If you don't get paid, then $/click = ZERO and that is the single most important point! Whether $/click is low because the content sucks, or there is a leak, or someone shaved or someone didn't pay you or their cat ate their homework doesn't matter at all... what does matter is that the $/click is low. Nobody calculates $/click differently. It is the total value of all revenue received divided by the number of clicks and adjusted for any differentiation in the net cost of acquiring those clicks. It's MATH.
You can not do 2+2 "differently"
