Originally Posted by Relentless

If you plan to get 1M clicks and to sell them all once in one huge batch with zero advance testing and you never plan to collect or sell any clicks ever again... THEN you would have a point. However, nobody does that.

In the real world, you collect clicks, you send out a small batch to a program and you track how it does to find your $/click. Then you decide if you want to send more to the same sponsor or not. Each time you send a batch, you track it again and you decide what to do next. That limits your exposure to whatever you set your batch amount at (much lower for a new sponsor or higher for one you have a strong long term relationship with) in any case, at no point can anyone ever fuck with more than one batch of your traffic.

As long as you continually track $/click each batch and make wise decisions where to send the next batch, the rest is ALL nonsense.