Quote:
Originally Posted by BareBacked
dont you have new members to mail
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Not from that site. It was a site we acquired and then made some dramatic changes to. There was a very active existing member base that we did our best to monatize after the acquisition. The old owners hadn't done a whole lot in that area so the users hadn't been bombarded with offers etc. We sent then that offer and a few other very creative and interesting things that fit well with the vertical.
So yes, we are always doing everything we can to monatize our embers, traffic, data across all of our sites, networks and companies. Its an ongoing process and we have lots of things like that going on at any one time, but that particular campaign was a one shot deal as that sites model changed a bit and the membership base stopped growing. We found a more profitable and less labor intensive way to monatize the site moving fwd.