Quote:
Originally Posted by Socks
Relentless, you know damned well as the owner of review sites that not all business models support this strategy. And why argue for it? In the end, maybe processor B has better sites that convert better and retain members for longer, but they have this little trick where you lose a bunch of your potential sales through. Also you have to throw away all the work you did for B just to do this test, it's all lost time and potential revenue.
|
Socks,
When you work with a program on a review site you add a few reviews. You see how they do (and how they treat your bookmarkers). You get great feedback from the consumer side from those bookmarkers too.
1 - Let's say SponsorA got 3 sites on your review site and you sent them 10,000 uniques. You look at your stats and see that their sites are badly under-performing compared to other sponsors with sites in the same niches. Now they ask you to review their two new sites. How fast do you hurry to add 2 more sites from that under-performing sponsor?
2 - Conversely, you add 3 sites from a sponsor that blows the doors off your average $/click for a specific niche... your bookmarkers tell you how awesome their sites are and thank you for recommending them. Now they ask to add 2 more sites to your reviews... how fast do you hurry to add those sites?
As a review site owner your investment of resources isn't a blind move. You can base it on past performance, trusted information from your bookmarkers, other useful review site owners, etc... If you are just randomly allocating resources... that would be an error.
3 -
Now the big question for you....
You review a few sites from a program. Your bookmarkers are happy with it. Your $/click is much better than the average for that niche. The sites are completely legal and arent scamming your customers. You notice they have a leak on their tour. What do you do? Do you send your traffic to a lower paying sponsor instead and yank down their reviews even though your bookmarkers love them and they are top sellers on your site earning you a high $/click? Nope. You add more of their sites because your customers are happy with them and their $/click is higher than the alternatives available.
$/click matters. Whatever excuses or promises someone makes about $/click don't mean anything. You know how many clicks you sent, how many dollars you earned, how your bookmarkers were treated and whether or not you should continue sending more traffic. It works the same for my review sites, tubes, blog network and any other site based on the affiliate business model.
You know that as well as I do.
P.S. - Wouldn't it be better if everyone paid $10,000 per click?
They don't... so why waste time on it.