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Trash-talking, covertly cultivated by PR agencies in the interests of US NBA/American football/baseball magnats. The more people watch football (sport not controlled by these magnats), the more resources they spend, directly or indirectly on it, and the less resources are left to spend on traditional sports, which is in their pockets.
"If it seems that no one controls the process, it means the process is controlled well." - true for any process.
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