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It would be such a small market right now and very few will have 4k capability, but your 1080p users will love the 4k stream, it'll seem/be clearer for them.
Plaster the 4k all over your tour man. Use a big HD view first thing on the page and make sure they know it's 4k-inside
Offer it as a benefit for 4k users and 1080p users alike. maybe it'll be one extra thing that puts you above any competition.
I wouldn't charge extra for it, to be honest. It's not really a selling feature that's broad enough reach yet.
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