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It's depends on case-by-case basis - for some people it's well worth the price, for others not really.
Myself I don't find "Amazon Prime" worth the price due to weak online video library and the fact that I still getting FREE standard shipping on most of the stuff anyway - here is no rush for me for 2 days shipping.
But, I'm in SF - they mail most of my stuff from California or Nevada in few days anyway, even under "Free Standard Shipping" choice (for order over $35)
If you live somewhere in Urban areas, 2-day shipping probably will worth the price.
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