Quote:

Originally Posted by RummyBoy [A]nd thats why you always build on dot com - if not dont, someone else is eating your lunch.

Or Trademark your name. We own our name in many of the old gTLDs and many ccTLDs -- now our trademarks prevent just what you imply -- no one can register our name in the new gTLDS.
When you rely on keyword generic names that cannot be trademarked you will always be on someone's lunch menu.

Life is a shit sandwich -- the more bread you have the less shit you have to eat I guess ... Relying on a common law trademark when any real branding (or income) is involved is lunacy.