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Mark Kantrowitz, publisher of EdVisors.com, a website about paying for college, said the program could benefit all parties involved. Workers could get a chance at a degree from Arizona State University at a reduced rate. Arizona State could get a revenue boost from federal aid and out-of-pocket costs workers and Starbucks later pays. And Starbucks could attract a better pool of workers and burnish it's corporate image.
Seems to me that they did a fine job marketing, the government is paying no more than it would have paid otherwise hd the result is more people will make use of lower cost online educational options. That will put pressure on brick and mortar private colleges to lower their absurdly high tuition prices. Which will be a win for everyone eventually.
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