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This is the second time it has happened. In 1999 it was cancelled and then in 2003 it was reinstated by a Judge on appeal.
They still have a common law TM for it - it just won't have federal protection of a famous mark. It really just means they would have a little more work to do in a legal sense to enforce it.
It doesn't mean they are forced to charge their name or even that they couldn't protect it.
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