Quote:
Originally posted by fantasyman
I was using those conversion rates as an example. CECash free trials convert as well as any paid trial.
|
Ok even if those numbers were hypothetical and wishful your premise that free trials convert as well as a paid trial is not the same statistic that we saw when we tried it.
Just on a common sense premise alone, I cannot see how an enduser who started at FREE and ended up with a $50.00 charge (not even considering whether the was a higher bill from cross sells) would not be a greater likelihood of a chargeback than a no trial or a paid trial client.
The payouts on your program combined with free trials and cross sells would seem to encourage the exact problem that got us here to begin with. If VISA were looking at your portfolio by dollar amount as well as transaction count and chargeback percentage, would you still be doing all of this?
SCORE doesnt have a chargeback problem, but that doesnt mean i wont be tempted to run some $1.95/2 day non recurring trials spread out during the month to give me insurance in the event of some calamity such as a hosting outage that cranks up the disgruntlement of the clientele. There will be abuse of the fact that VISA is just taking a transaction count and dividing chargebacks to get a %, its a loophole that I expect to be closed by VISA.