Quote:
Originally posted by Mike33
Interesting perspectives. There is good logic in both arguments. I suppose that if the nature of the free trial is completely disclosed in a simple and easy-to-view manner (as is the 'cancel' button), it's completely possible for chargeback levels to remain low. It would also depend upon I suppose, the quality of the site too whether the user eventually decides to chargeback. A good site usually only warrants/gets a cancellation rather than a chargeback.
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Mike33 you are correct!! Bingo!!!
CECash has full disclosure that pops up before a consumer can join, they must click 'yes' or 'no' and then a follow up email is sent.
CECash makes cancellations very easy.
Each CECash paysite has it's own unique member's section with niche content and spins out more broadly to include tons of content, the consumer gets value.
The chargeback problems have come from the following attributes.....
Poor disclosure
Multiple clicked box upsells, or hidden upsells
Non- user friendly cancellation procedures
Paysites with virtually no content, or thin content