Quote:
Originally posted by Platinum Dave
FM are you processing through your own merchant accounts?
Must be.
ok Hooper you are correct and FM is correct I can see boths views
When a trial comes in and converts that is 2 transactions. Usually a charge back surfer will charge back BOTH of these, hence having 2 transactions.
However
Free Trials are only 1 transaction charging back and MUCH lower total transaction count. So the ratio will be MUCH higher indeed.
The kicker here is the fact that surfers who signup to a TRIAL membership actually are putting down money right away, THUS less likely to charge back. If you are doing a FREE trial and FORGET your membership or as many surfers are "just dumb" and dont read the terms, they dont know that after the trial period you get charged $40
THUS MORE LIKELY TO charge back.
So Free Trials in the end are definately going to result to a higher charge back ratio. Just common sence here.
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Platinum Dave, everyone is entitles to their own opinion. We have done Free Trials since the beginnig in 1996, so I don't share your opinion. But then again if you try to cancel one of CECash's sites online it's easy. Have you ever tried to cancel with some of the other processors, it's next to impossible, that leads to high chargebacks more than anything. It's the #1 factor for chargebacks, tough cancellation procedures that make people fill out a bunch of goobly gook, CECash never did that.