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The answer to your question is, because there are only so many of them left and big companies like Microsoft are buying them up in massive droves so that leaves even less for the rest of us.
To get one you often have to fill out an IP justification form, explaining why you need your own IP for a website and even then, it's not a guarantee. SEO apparently isn't a justifiable reason.
One web hosting company in particular (in our industry) will even make you go as far as getting SSL certificate to get one. -rolls eyes- Don't even get me started on my rant on that one.
Anyway, thy are introducing a new IP system (our current is IPv4). The new one is IPv6 and that will make a ton of the new IPs available. IPv6 stands for Internet Protocol version 6.
In May of 2014 about 3% of people are using them (according to Google). I'm not sure when it will be available on a massive scale but the various articles say IPv4 is out, all new routers sold will be based in IPv6 technology so it's only a matter of time.
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