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Basically once a site is launched the marketing becomes a daily thing. Here's what I do pre-launch and post-launch:
Pre-Launch:
Register with Webmaster Tools in Google.
Insert tracking software (traffic stats).
Make sure Tour/Mem Area is ready for Visa approval.
Add site to my existing network, Tours and Mem Areas.
Once Visa approved, swap out standard CCBill join forms for my own custom forms.
Add site to Epoch for the cascade.
Post-Launch:
Send out emails to existing Members informing them of new site.
Send out emails to ex-Members, announcing new site.
Prepare photos and movie clips for gallery submissions.
Send out tube clips to affiliates.
Add promo tools to the Affiliate Program for Affiliates.
Email Affiliates announcing new site to promote along with links to new tools.
Write Blog posts about new site.
Submit site to link lists.
Monitor stats CLOSELY - tweak Tours using A-B testing to boost conversions.
Look for new traffic sources/create new traffic sources.
Setup Twitter and Facebook accounts, work social media.
Rinse and repeat.....
Hope this was helpful (all this was off the top of my head, I'm sure I've left off a few lol).
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