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bilzerian doesn't sell a product so he's not going to make more from the publicity of this. HIs schtick is being a millionaire playboy and he thinks this sort of retort add to that persona. He thinks it's cool to treat people like he does.
As for the attorney, if he wants to sellout as a SC litigator, educator, analyst and more, by writing a snarky letter to a porn chick's hired gun just for the $, well, that's not the right kind of publicity that sort of attorney usually wants to attract. But I find it hard to believe an SC litigator would find any redeeming value in the publicity he gets from writing such a sophomoric legal retort.
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