Quote:
Originally Posted by edgeprod
You really think sponsors would invest in the staff and training to make use of real-time bidding? And that affiliates would invest in the technology to convert their sites?
|
Affiliates wouldn't have to convert their sites. Just place generic tags on to their site.
Then basically the tag sends a bid request to the platform.. if there's no bidder, they return the impression where the client can then serve regular ads as they normally would.
Simply a new income stream for the affiliates / publishers.
..and if sponsors care about their bottom line, it would most likely be a lot more cost efficient to hire a 5000€/month guy to run SEM + display campaign optimizing than paying 50€ CPA to random affiliates.
Quote:
|
Originally Posted by brentbacardi
Hmm could work but only the biggest porn sites and networks would get beneficial advertising out of it.
|
Yes. Usually the guys with traffic already benefit more than others. I'm just thinking that putting static banners on a site is sort of 2003. Even if it's paid upfront.
If talking about tubes etc.. why not take the annoying Google route and start doing in-stream ads via RTB as well? Big tubes could also build their own RON packages per category which niche sponsors could simply target etc..
...but maybe I've been doing mainstream stuff for too long and I no longer understand adult.