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Cause you don't have to worry about cookies/tracking. Guy clicks your link spends money, maybe he comes back and maybe he forgets where the fuck he was and ends up elsewhere or the tracking expires or gets overridden.
Promoting your own domain builds traffic, bookmarkers, hard to forget when they bookmark the bitch. Don't like a program can switch the whitelabel over and all existing traffic will follow over. I did this once when I switched from Cams to Streamate years ago.
Currently have 37 white labels up adult/mainstream for various things.
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