Quote:
So the other part of the new policy change was to incorporate other Google services into assisting the
"quality control" program. What they came up with will anger many users when they find out. It
involved skewing data in Google Analytics. They decided it was a good idea to alter the statistical data
shown for websites. It first began with just altering data reports for Analytics account holders that also
had an AdSense account, but they ran into too many issues and decided it would be simpler just to skew
the report data across the board to remain consistent and implement features globally.
So what this means is that the statistical data for a website using Google Analytics is not even close to
being accurate. The numbers are incredibly deflated. The reasoning behind their decision is that if an
individual links their AdSense account and their Analytics account, the Analytics account can be used to
deflate the earnings automatically without any human intervention. They discovered that if an individual
had an AdSense account then they were also likely to use Google Analytics. So Google used it to their
advantage.
This led to many publishers to actively display ads, without earning any money at all (even to this day).
Even if their actual website traffic was high, and had high click-throughs the data would be automatically
skewed in favor of Google, and at a total loss of publishers. This successfully made it almost impossible
for anyone to earn amounts even remotely close what individuals with similar sites were earning prior
to 2012, and most definitely nowhere near pre-2009 earnings.
Other policy changes also included how to deal with appeals, which still to this day, the large majority
are completely ignored, and why you will rarely get an actual answer as to why your account was
banned and absolutely no way to resolve it.
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So in addition to the accusations regarding terminating people for no reason right before they were due a payout they were also allegedly shaving/skimming.
Wow it almost seems like Google was learning from the adult industry as these tactics are common accusations in adult too.
You would think the traffic discrepancy would be easy to detect though by using server stats?