Quote:
Originally Posted by klinton
so what are the others tracking methods except cookies - for people revisiting sites etc. (not current surfers browsing/joining after click sponsor link....)...enlighten me please, i'm curious....
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For starters using email addresses or even tying the affiliate to the credit card. Perhaps also LSOs. Anything. But see the thing is right now sponsors profit off of the poor tracking so not surprisingly no one is in a hurry to improve things.
Every year standard cookies are less effective. The sponsor still gets the same sales regardless. The affiliate, not so.
I mean most sponsors are now using pre-join forms which collect email addresses, right? So if an affiliate sends you the visitor and they enter in that info then retain it. If they come back two days later, cookie or not, give the affiliate credit. Ideally the same with the credit card. If they join, cancel, come back next month and join again then the affiliate ought to still get credit. Some people just don't like rebills so they cancel immediately.
You can also use sub-domains (or domains) assigned to the affiliate. There are all sorts of things. Put the affiliate's sub-domain (or domain) on the promo content too so they get credit when the visitor types it in. What I'm saying is work harder to be fair to the affiliate. Part of the reason affiliates left is the pay site decline but it's also that increasingly they get screwed one way or another. It's not acceptable for an affiliate to lose even one sale which they faithfully sent you. That is the attitude you should have.