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We use wordpress for our sites as well.
We don't use CCBill, but wrote our own plugin that authenticates members against nats, and creates/updates the member inside wordpress. That way, the member can take full advantage of various features of wordpres as well as custom features we've implemented that wouldn't work using the old http auth method.
This way, you only need to maintain a single copy of wordpress, and basically just create template pages that will show [this] content if the member is logged in, or [that] content if they are not.
Protecting content was a bit of a challenge, but before we moved our streaming to a host that specializes in video hosting, we ran everything through wowza media server, which worked pretty well.
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