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Hilary seems to have a huge following. I can see the Democrats getting behind her. I thought she was a "check box" kind of person, checking off just the right boxes in the right order to qualify for President but when you really learn about her it seems she's been a political operative for a lot longer than people I think. On top of this Bill Clinton is though of favorably, I think the Democratic party will stand behind her, and I also think independents will vote for her also. Women too.
Jeb... I know very little about Jeb but his last name kills it. The vast majority of people will always blame Bush for the collapse of the economy no matter what, and that will carry over.
In simple terms, Hilary = Clinton = good, while Jeb = Bush = bad.
I also wonder if there is lingering disappointment in the Republican party. I am an independent myself, but watching the Republican party handle the economic crisis has been horrible, and their actions since Obama took office have been even worse. In the mean time while the Republicans love to bitch about Obama, unemployment is down from 12% to 6.something% (too lazy to look it up this week) and the economy is getting back on track. I'm not saying it's because of Obama - this was a matter of time, no matter who sits in the Oval Office - but again it makes the Democrats look good.
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