I am using the search term 'ember reigns' and 'emberreigns' for
www.emberathome.com and the quality of the key words is 7 and 8 respectfully out of 10 and the bids are around $1.25 CPC...... When I try including MORE keywords into that, like google suggests, i can get the score to a 9 out of 10 but since the search volume for that is so low (i.e. 'ember reigns cream pie') that it won't even let me use it.