Quote:
Originally Posted by Tom_PM
... anddddd use exact match. Why bid on broad terms like big boobs when even a search for big boobs are fucking ugly would display your ad? Narrow it down with a scalpel to the finest point where the only option is a click and a buy.
With PPC ads, the customer is entering your domain after having already told you what they want to buy, as long as you bid on the right term in the right way and even at the right time.
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That's how to do it, but as mentioned above you start running into very very low volumes for these terms, especially if you're starting from a niche position at the beginning.