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Old 04-17-2014, 01:23 PM  
Tom_PM
Porn Meister
 
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Join Date: Feb 2005
Posts: 16,443
... anddddd use exact match. Why bid on broad terms like big boobs when even a search for big boobs are fucking ugly would display your ad? Narrow it down with a scalpel to the finest point where the only option is a click and a buy.

With PPC ads, the customer is entering your domain after having already told you what they want to buy, as long as you bid on the right term in the right way and even at the right time.
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